This is the photo I took when I was featured in a magazine for the first time. I used it as my profile picture for a while.
It's not like there was anything bad about it or anything like that...
Once I started writing, the topic changed. So, this is the first time I've talked about Tabelog in a while.
Many people use Tabelog to find information about restaurants.
The other day, when we were only open to sell coffee beans, I introduced a customer to a nearby restaurant where they could eat, and after searching on my smartphone, I checked the Tabelog page.
I guess that's just how it is...
I think the reasons for this are that when you search for a store name, the link appears at the top, the platform is unified so it's easy to understand, and even if there is a store page, people hesitate because they don't know where to find the information they need.
It's especially useful for checking opening hours and closing days. I use it sometimes myself.
When I asked another customer, he said that he doesn't read reviews, but he uses it to mark restaurants he wants to go to on a map.
In fact, compared to last year, the number of reviews hasn't increased much, but the number of hits to the restaurant's Tabelog page itself has increased.
(Last year it was probably around 3500-4000. Currently it's hovering around 4000-5000 pageviews per week.)
Although everyone uses it in their own way, Tabelog is a good place to start. I think that as the restaurant's recognition increases, the number of people checking out the page will also increase.
The number of reviews has stopped increasing
However, although the number of hits has increased, the number of reviews has not.
There are probably a variety of reasons for this, such as the number of enthusiastic reviewers has decreased, or if you write on our page, you will be hanged quite often. I don't really know what the deciding factor is.
If we could find out what other stores are doing, we might be able to make a better decision.
Personally, I think it's probably because "people tend to write more on other social media rather than Tabelog."
It's more fun to share information with people you know than to write reviews for people you've never met, and it's easier to share values with each other. So I post on social media, but I see no reason to post on Tabelog. That's it.
Tabelog is the entrance, social media is the exit
And it looks like this situation will continue to progress.
That said, I believe that the situation in which a considerable number of people use Tabelog as a gateway to obtain information about restaurants will remain unchanged for some time.
Even if you make a lot of connections on Facebook or Twitter, Tabelog is your entry point and social media is your exit point. That's how it is for many people.
I think this is now becoming a chain reaction.
How can we involve the store here and create a flow of traffic?
It would be interesting to think about it...
Rather than having mixed reviews, I only hear bad things about Tabelog.
The most important thing is to develop the store's ability to communicate, but I think that in order to "get lots of customers who are likely to like the store to come," it would be more effective to think about these things first rather than being reluctant.
The story.
