10/11 (Sun.)
09:00-12:00 In-store sales only
12:00-18:00 Storefront sales + In-store dining
(Due to illness, in-store dining will only be available from the afternoon.)

Matsumoto, Shinshu

Usagi and I is run by an elderly couple, and the owner is just a temporary helper... People live their lives based on assumptions, don't they?

People live within their own preconceptions. I ate this ramen at Shokudo Shizumoto when I went back home for Obon. The photo shows what my wife ate. The owner ate the Tentama ramen. It's been 50 years since my grandmother-in-law started the restaurant. After that, my mother-in-law started helping out, and now my father-in-law and I, who is retired, run the restaurant together...

Shop StoryMatsumoto, Shinshu

It doesn't work at my store, but my parent's store is reluctant to do this...

The day after the wedding, the restaurant "Shizumoto Shokudo" of my wife's family was open as usual... It was closed only on the day of the wedding, and was open as usual the day before and the day after. I think it's amazing. My grandmother started it 48 years ago. Now my mother-in-law is the main owner, and my father-in-law, who has retired, helps out. Chi...

managementMatsumoto, Shinshu

What's important, both in real life and online, is the everyday interactions

What's important in real life and on the internet is "daily casual interactions" My wife's family home, Restaurant Shizumoto (Matsumoto) I didn't have my laptop with me, so I haven't been updating for a while. During the Obon holidays, I went to my wife's family home and Tottori, and today I've been roasting and doing maintenance since this morning, so I've been in business since Thursday...

Cafe ManagementmanagementMarketing StrategyMatsumoto, Shinshu

I want this to be a store that can continue to change while having fun.

I headed to Azumino-Hotaka, which is relatively close by, and visited the cafe "Omoshiro Cafe Spoon Art" that I had been interested in. I was overwhelmed from start to finish. The afterglow on the way home was also amazing. The explanation of the shop was good...

managementMarketing StrategyMatsumoto, Shinshu