While visiting Matsumoto, Shinshu, I took a little trip to Ikaho Onsen.
Many parking lots were full, but there weren't many people on the main stone steps.
The temperature in the morning was in the teens. I was able to take some photos with the owner's favorite dreary look, and the calm atmosphere made it a comfortable place to spend time.
I love hot spring towns and inns because not only can I relax there, but I also learn a lot.
A stylish inn, the glasses were from IKEA
The inn where we stayed had private dining rooms in the garden, and the interior was very elaborate and stylish. The food was also good.
When dining at a ryokan, I always order local sake, so I ordered a local sake tasting set. However, the glasses were made by IKEA. There are plenty of glasses for cold sake, but they were from IKEA.
The owner was enjoying his drink and was feeling good, so his attention was distracted, but his wife noticed before pouring the drink, "This is IKEA..." IKEA tableware has IKEA printed in large letters on the bottom, and when you drink from the glass, you can see the IKEA logo on the bottom.
I think there must have been a lot of meaning behind the silence that followed her words, "It's IKEA." I also feel like her eyes went dead the moment she saw the IKEA logo.
I'm not sure what to say when people ask me what's wrong with using IKEA glasses, but they're fine at home, but I don't think they're appropriate for a shop. To put it in perspective, it's like saying, "All the staff at a cafe wear Uniqlo top and bottoms."
It seems to have something in common with the "something's not right" feeling I wrote about in a previous article.

If you use IKEA products, make sure to hide their coolness so that it doesn't show.
Before the store opened, we used to visit IKEA quite often, so we have a lot of things we use.
Thinking back, the most eye-catching container for green beans in the store was IKEA. IKEA was so well-known that it took up almost all of the store's display space.
There are many inexpensive and easy-to-use items, and there are many of them. They are really convenient.
However, I'm not so keen on using something that is obviously IKEA in the store.
If you use IKEA products, I think it's best to avoid using them in visible places, or to make sure they're not obviously IKEA.
When I was looking at tableware at IKEA, I remember thinking, "This isn't going to suit our customers."
We want our customers to use carefully selected tableware.
Are you talking about the store's setup and hospitality towards customers?
I sometimes see IKEA glasses in cafes, so some readers might be wondering, "Hey, is this dissing our store?"
I think that if we use IKEA glasses in our store, many customers will be disappointed, even if they don't say it out loud.
That's what I think.
Traveling is so much fun, including all the learning that goes into it.









