[Business Hours for Thursday, July 16th] ▼ Today we will only be selling beans, baked goods, etc. in the store. ▼ The cafe (dine-in service) will be closed all day.

Marketing Strategy

[Store development] Providing information along the ordering process is key for takeout

Moriya from the Spanish bar Risarisa in Showa-cho has uploaded a video introducing Usagi and Me on Instagram. Thank you. I'm impressed by Moriya's ability to put ideas into action right away. ByLocal's website...

managementMarketing Strategy

Study materials for welfare facility staff organized by the certified NPO Together

I was invited to a study session for welfare facility staff hosted by the certified NPO Together, who always helps me with attracting customers and creating stores that focus on human behavior, so I created a Keynote presentation. It was a small study session with about 10 people, so it was easy to get involved...

Shop StorymanagementMarketing StrategyWelfare and disability issuesLecturer materials

[Marketing] The more globally conscious a store is, the more local it becomes – 3 reasons to include place names on packaging

The more globally conscious the shop is, the more local it becomes. I paid nearly 30 yen in total for the coin chocolates, and this year I'm not planning to make a profit at all. My customers tell me that this is not something a downtown coffee shop should do, but I'm happy with the results and I hope it's fun...

Shop StorymanagementMarketing Strategy

If a new store opens in Showa-cho and people feel happy about it, they will spread the word to the next new store.

The day before yesterday, we had a customer visit "Kushikatsu Kusukushi" in front of Showacho Station. This shop just opened last month, on the 7th, so it's been exactly one month. It's run by a couple younger than us (and it looks like they've invested in some equipment...)

Shop StorymanagementStories from around Abeno Showacho

Think of the area itself as a shopping mall and increase the options for stores you want to visit.

Think of the area itself as a shopping mall and increase the options of stores you want to go to. A photo taken with the self-timer while checking the image on Apple Watch. I wish I could change the cover photo on Facebook, etc. to one with a couple in it...

Cafe ManagementmanagementMarketing StrategyStories from around Abeno Showacho

The reason we introduce local events and other stores is because we care about the future of the area.

The reason we introduce local events and other stores is because we care about the future of the area. Yesterday and today, we went to the Abeno Oji Shrine Summer Festival. My habit of slacking off has had an effect, and I had to bake cakes after closing time, so I was busy with work. Since coming to Showa-cho, this is the first time I haven't gone to a festival...

Cafe ManagementmanagementStories from around Abeno Showacho

The question of whether cafe schools are a waste of time or not is that if you want to do it, you should make it happen as soon as possible.

A part-time worker at a nearby store who attends a cafe school came to the store. It seems that students from various schools, such as Vantan, Culinary, and the nearby Tsujicho, come to the store from time to time. Some schools have assignments to go to the store. The sense of excitement is different...

The menu doesn't need to be photogenic, but it does need a way to spread the word.

The other day I visited the curry restaurant "Magaridatta" in Minamitanabe. The additional seaweed art made it instantly photogenic. I couldn't help but take a picture and post it on Instagram. In fact, I posted it on Instagram right away. Half of the reason I visited the restaurant was for the seaweed art. Instagram...

Shop StoryTalking about the internet and social media

We don't sell coffee, and our customers don't buy coffee.

A while ago, a customer told me, "Three mommy friends posted in quick succession that they had left their children with their husbands and come to UsaBoku alone to calm down." It seems they came to calm down when they were feeling overwhelmed and overwhelmed. Such a refuge...

It was now possible to "tag products" on Facebook pages.

This is probably of little relevance to those who don't have a store or Facebook page. When I tried to post to my Facebook page from my computer, I noticed a new button called "Product Tagging." Since I usually post from my smartphone, I didn't even notice it. I wonder when it started...

Shop StoryTalking about the internet and social mediamanagement

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