News[Recent News] Name confusion with a nearby coffee shop and the history of the "Showa-cho Blend" trademark registration | Usagi and Me
We'll explain how we trademarked "Showacho Blend," a coffee we've used for over 12 years. We'll explain the process and solutions we used to avoid confusion between our original "Showacho Blend" and a coffee shop that opened just 30 seconds away. We've also compiled some important points about trademark registration that businesses selling place-name blends should know.

