They don't introduce just any store, but rather introduce them based on certain standards.
The stray cat I rescued before was drooling in the heat.
This week's business will be our last before the Obon holiday.
It's hot, but I hope we can get through it somehow.
Now, a continuation of the last two articles.
Why do Usagi and I introduce other shops? I wrote about it in detail when I was using Ameblo.
The reason why I introduce other stores and local areas on my blog is... (Rabbit and Me AmebaBlog)
This article was written three years ago. Looking at it, it's not blurred at all.
Usagi and I have been teased as "Showa-cho's big spot" due to the store's opening information, even though the information is uncertain.
We don't just randomly share local information, nor do we share customers like a night club; we have strict standards for posting information about local events and shops.
So, I'd like to talk about three points regarding the standards we have.
1. Does it match your customers' interests?
The number one criterion is, "Does it match the interests and concerns of our customers?"
I think this is probably the most important aspect.
Before we opened, we had no customers, so we chose a store that we thought would fit the image of the customers we had in mind. After opening, we were able to see each individual customer, so we tried to select information taking into consideration their individual interests as well as the image of our customers as a store.
Instead of posting everything like a portal site, we provide information curated by the store.
If this is not clear, the information will be difficult to convey and will be less effective. It will also damage the credibility of your store.
It's not like I don't like that person, or I won't introduce someone from the same industry, or I'll introduce someone because I have ties to them.
Well, I don't think it will ever perfectly match my interests, but I would like to maintain my standards.
2. Local shops that we want to support, shops owned by young people
The premise is that the stores we introduce will match the customer's interests, but there are also some stores that we introduce that may be a little on the edge of the strike zone.
This is something I started to think after our shop had been running for several years.
A shop in the local area run by a young owner that you would like to support.
As Usaboku and his wife get older, approaching their mid-40s, when they visit new stores they find that there are many people younger than them.
I feel like an old man squinting his eyes while watching a baseball game. When I see young people opening new stores, I almost cry.
I hope the store gets on track...that's how I feel.
3. Things that are likely to have a positive impact on the future of the region
If it's a shop, it's one that has a strong social role, or one that participates in local events, and I sometimes feel that these will improve the local area in the future.
When I see things like that, I really want to support them. It makes me feel like there's potential.
Recent examples include the Mitsubachi Antiquarian Bookshop, which opened in the Fuminosato shopping district, and THE MARKET in Higashitengachaya.
A town with a bookstore always enriches the lives of the people who live there. I think it's a good thing to have one in a shopping district. So I want to support it.
Finally
First of all, the criterion is whether it is in line with the customer's interests and concerns, and then things like support and investment are taken into consideration.
I'm happy that people are actually interested, and I'd be happy if they thought, "If Usaboku is introducing it, I'll support it too."
See you soon.
