I attended the Exma publication commemorative seminar.
The summer holidays are over and we have managed to resume business today.
I forced my wife to work even though she seemed tired, so I'm not sure what I'll do tomorrow.
Regarding business conditions,TopI would appreciate it if you could check it out.
Now then…
On the first day of my vacation, I attended a book launch seminar for Masahiro Fujimura's book , "Selling Through Connections! 7 Laws ."
I'm really not good at seminars where I have to exchange business cards with other participants and communicate with them.
I had heard beforehand that the independent seminar on Exma (experience marketing), which Fujimura advocates, would have a "strong sense of intimacy," so I was quite nervous...
I had been having nightmares for the two days leading up to the day before, and on the day itself I developed a fever.
While everyone was exchanging business cards for most of the social gathering, the owner froze with his glass in hand.
It's a time to ask yourself why you're here.
It will probably take some time to get used to it, or maybe I never will.
I think it's amazing that people can communicate so naturally like this.
But I'm glad I went. It was a very interesting seminar with a lot of content.
After the holidays, people who we had greeted at the seminar also came to visit us.
It was a seminar that brought back memories of my childhood.
Looking at the slides from Masahiro Fujimura's old blog
I used to work at a welfare facility where I also had a blog and Twitter account, but the time when I was thinking about starting a shop coincided with the time when Fujimura started his blog, so I was influenced by him and started using Ameblo.
Since then, I have been referring to this blog. The very first post on that blog appeared on the slides, which brought back memories. It reminded me of when I first started blogging.
I feel embarrassed so I rarely look back at the shop's Ameba blog, but... It's been about five years since I started the shop. I feel like I've returned to my roots once again.
Usagi and I would not exist without social media connections.
If you're not on social media, it's as if you don't exist.
Our shop doesn't have any achievements that can be measured in numbers like the ones on the book's cover, but I started a blog and other things when I decided to open the shop, so I've often felt the impact of social media and the value of connections.
for example…,
-Construction costs were reduced by 500 million yen.
- Four months before the opening, an interview came even though the store wasn't even built.
-From the first day we opened, we had many customers who felt like regulars.
Are there any examples like this?
The construction company's estimate was high, so I tweeted, "The estimate is high now." Someone I was connected to on Twitter saw my post and introduced me to a contractor they knew. The construction cost was so low that I wondered if it was profitable from a business perspective.
Even though it was a boring post, I think if I hadn't tweeted those seven letters, ``The estimate is high now,'' our store would never have opened.
The store has been covered by internet media since before it opened.
The reason we were interviewed by a magazine soon after we opened was because the writer's wife was a reader of our blog.
Additionally, most of the customers who visited the store when it first opened knew about the couple and even the interior of the store before they came, and had a favorable impression of us.
Even though I was meeting these people for the first time, I felt like I'd known them for a while and they were regulars.
I was truly grateful for so many things.
I had no choice but to use social media, but it's scary to think what would have happened if I hadn't.
During the seminar, I started to feel a little feverish and was listening to the talk in a daze, which reminded me of these things.
I've been able to continue for the past five years thanks to social media and the connections I've made with everyone. I'm glad I kept going.
I renewed my resolve at the time, hoping to tackle the blog again with a new attitude, but I ended up completely skipping updating during the Obon holidays.
