It's been a week since we started selling cider.
Despite being heavily immersed in Showa-cho and taking a long weekend off, the start is going well.
One customer who visits the store collects ciders from all over the country, and wrote on Instagram that it was "the cutest cider I've ever had."
However, despite having around 500 customers visit the store, the record remains that not a single order has been placed in the store.
Well, I had noticed it somewhat, but it seems like a lot of customers drink coffee inside the store.
I hope to promote it as a souvenir from Showa Town.
Now then…
Now that we've started selling cider, today we'd like to talk about "What is cider?" and "How is it different from ramune?"
The origins of cider and ramune
The word cider comes from the French word "cidre," which means apple wine. It is a soft drink made by adding citric acid, flavorings, and sugar to carbonated water.
The word "ramune" comes from the English word "lemonade," which means lemon water. It is a soft drink made by adding lemon or lime flavoring and sugar to carbonated water.
Originally, cider was apple flavored and ramune was lemon flavored, but the difference seems to have disappeared as cider began to be flavored with lemon.
Currently, it seems that the definition is based on the shape of the bottle, with ramune containing marbles and cider without.
During the Meiji period, apple-flavored drinks were more expensive, so cider was a luxury item and ramune was for the common people.
Even now, cider is still seen as something a little more luxurious.
There are two theories about when carbonated drinks were introduced to Japan: one is that they were served when the Black Ships led by Perry arrived, and the other is that they arrived via Nagasaki.
When I created Usagi and Me Cider, I wanted it to have a retro, luxurious design, but the image I had in mind was something from the Taisho to Showa eras.
If you trace its origins back to the arrival of the Black Ships, that's amazing.
So, I was like, "Oh, is that so? Well, it doesn't really matter though..."
See you soon.
Related article
https://usaboku-coffee.com/usaboku-cider







